During the 2009 NCAA Division I Men's Basketball Tournament, independent station WSKY-TV aired two weeknight 11 o'clock newscasts from WTKR.WTKR did air late newscasts at midnight when the coverage concluded.However, in 1981, it opted to sell channel 3 to Knight-Ridder, who changed the station's calls to WTKR on March 4.
WTAR became solely affiliated with CBS in 1957, when WAVY-TV signed on as the ABC affiliate (WAVY and WVEC would swap affiliations in 1959 making the latter station the ABC affiliate). In 1967, Norfolk Newspapers was reorganized as Landmark Communications, WTAR-AM-FM-TV became the flagship stations.
The station was one of several in the country to produce a local version of PM Magazine from the late 1970s to mid-1980s.
Alternatively, Sinclair may opt to either take over the operations of WTKR/WGNT or transfer ownership of and retain operational responsibilities for WTVZ-TV through a local marketing agreement with one of its partner companies.
The station's digital channel is multiplexed: On December 6, 2014, WTKR added its first digital subchannel.
The station discontinued regular programming on its analog signal, over VHF channel 3, on June 12, 2009, as part of the federally mandated from analog to digital television.